In a collaborative fashion design, 'JOYRICH' and Coca-Cola teamed up to create a special line of cola-branded attire that uses fuzzy fabric and retro vibes. The collection is designed for both men and women.
The line uses red and white fuzzy fabric to play off of Coca-Cola's trademark logo, which is featured on each piece of the line's clothes. The modernized streetwear collection contained long coats, sweaters, baseball hats and jackets that are ideal for the fall and winter seasons.
Much of the collection is currently available online at 'Hypebeast's' store titled HBX. The collaborative fashion is also promoting the seasonal attire through a charming ad that features a young couple at a skating rink decked out in Coca-Cola clothing.