Reebok and SOUTH2 WEST8 already released the Zig Kinetica || Edge earlier this year and in December, the brands are back with a brand new futuristic sports sneaker collaboration—this time, the pair presents a new and improved version of Reebok's Zig Kinetica II Edge 2.5.
The model has a chunky silhouette with subtle accents, suited to individuals who favor minimalism. For the aesthetic, Reebok and SOUTH2 WEST8 derived inspiration from fly-fishing nets and the military. This comes as no surprise as fly-fishing and utilitarian styles have been important to SOUTH2 WEST8 branding. Needless to say, the shoe is hyper-technical, ensuring durability and comfort. Both brands designed the futuristic sports sneaker to balance rugged outdoor climates with the environment of the urban metropolis.
Image Credit: Reebok
What's Driving This Trend
- Futuristic Sports Sneaker Collaboration
- Opportunity for sports brands to collaborate with fashion brands to create futuristic and hyper-technical sneakers.
- Minimalistic Chunky Silhouette
- Opportunity for brands to design sneakers with a chunky and minimalistic silhouette for individuals who favor simplicity.
- Combining Outdoor and Urban Elements
- Opportunity for brands to design footwear that balances rugged outdoor climates with the fashion of the urban metropolis.
Who This Affects Most
- Sportswear
- Opportunity for sportswear brands to collaborate with fashion brands to create innovative sneakers.
- Fashion
- Opportunity for fashion brands to expand into the athletic industry by creating functional and stylish sneakers.
- Outdoor Gear
- Opportunity for outdoor gear brands to design footwear that combines durability and comfort with fashion-forward style.
