Reebok Joins Forces with SOUTH2 WEST8 for a New Release
References: reebok & highsnobiety
Reebok and SOUTH2 WEST8 already released the Zig Kinetica || Edge earlier this year and in December, the brands are back with a brand new futuristic sports sneaker collaboration—this time, the pair presents a new and improved version of Reebok's Zig Kinetica II Edge 2.5.
The model has a chunky silhouette with subtle accents, suited to individuals who favor minimalism. For the aesthetic, Reebok and SOUTH2 WEST8 derived inspiration from fly-fishing nets and the military. This comes as no surprise as fly-fishing and utilitarian styles have been important to SOUTH2 WEST8 branding. Needless to say, the shoe is hyper-technical, ensuring durability and comfort. Both brands designed the futuristic sports sneaker to balance rugged outdoor climates with the environment of the urban metropolis.
Image Credit: Reebok
The model has a chunky silhouette with subtle accents, suited to individuals who favor minimalism. For the aesthetic, Reebok and SOUTH2 WEST8 derived inspiration from fly-fishing nets and the military. This comes as no surprise as fly-fishing and utilitarian styles have been important to SOUTH2 WEST8 branding. Needless to say, the shoe is hyper-technical, ensuring durability and comfort. Both brands designed the futuristic sports sneaker to balance rugged outdoor climates with the environment of the urban metropolis.
Image Credit: Reebok
Trend Themes
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Futuristic Sports Sneaker Collaboration — Opportunity for sports brands to collaborate with fashion brands to create futuristic and hyper-technical sneakers.
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Minimalistic Chunky Silhouette — Opportunity for brands to design sneakers with a chunky and minimalistic silhouette for individuals who favor simplicity.
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Combining Outdoor and Urban Elements — Opportunity for brands to design footwear that balances rugged outdoor climates with the fashion of the urban metropolis.
Industry Implications
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Sportswear — Opportunity for sportswear brands to collaborate with fashion brands to create innovative sneakers.
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Fashion — Opportunity for fashion brands to expand into the athletic industry by creating functional and stylish sneakers.
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Outdoor Gear — Opportunity for outdoor gear brands to design footwear that combines durability and comfort with fashion-forward style.
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