Real Talk Candles offer a variety of relaxing candles with relatable titles. The story behind the founder’s candle-making hobby is also relatable to many. Being overwhelmed with work and suffering from PTSD, Rickards started making candles as a relief from stress. The first candle she made was an anxiety candle with the label that brought much-needed humor to a stigmatized topic of mental health.
During the PS5 roll-out last year, Rachael-Lea Rickards – the founder of Real Talk Candles — sold a candle with the label 'PS5: Smells Like: You’re Not Getting One,' which took her side-hustle from her kitchen in downtown Toronto to an international level. Currently, the online store is selling 'Happy Halloween: The Only Day It is Okay to be Ghosted' candles among a range of other relatable and funny labels.
Why This Trend Is Growing
- Relatable Candle Labels
- Creating candles with labels that relate to customers' emotions and experiences can help candles businesses stand out in a saturated market.
- Mental Health-themed Candles
- As mental health continues to be a trending topic, candle businesses can offer mental health-themed candles to draw attention to the need for self-care and relaxation.
- Humorous Candle Labels
- Using humor on candle labels can help businesses appeal to younger demographics and create social media buzz.
Industries Being Reshaped
- Home Decor Industry
- Real Talk Candles is part of the home decor industry, which is constantly evolving and has room for innovative scented candles and unique designs.
- Wellness Industry
- Candle businesses can market their products as part of the wellness industry, as candles are often used for relaxation and self-care purposes.
- E-commerce Industry
- Online candle businesses have exploded in recent years, making the e-commerce industry a great opportunity for innovative candle brands to reach a wider audience.
