Real Talk Candles offer a variety of relaxing candles with relatable titles. The story behind the founder’s candle-making hobby is also relatable to many. Being overwhelmed with work and suffering from PTSD, Rickards started making candles as a relief from stress. The first candle she made was an anxiety candle with the label that brought much-needed humor to a stigmatized topic of mental health.
During the PS5 roll-out last year, Rachael-Lea Rickards – the founder of Real Talk Candles — sold a candle with the label 'PS5: Smells Like: You’re Not Getting One,' which took her side-hustle from her kitchen in downtown Toronto to an international level. Currently, the online store is selling 'Happy Halloween: The Only Day It is Okay to be Ghosted' candles among a range of other relatable and funny labels.