Top model Travis Smith stars in 'The Minimalist', a functional menswear shoot that is captured for the pages of At Large Magazine. The fashion story is lensed by photographer Matthew Brookes and features minimalist styling by Bill Mullen.
Gracing At Large magazine's debut issue, 'The Minimalist' proves that an edgy wardrobe can be made up of functional menswear pieces. The editorial is captured in a stark studio setting and highlights a mix of sporty and tailored styles.
Channeling a grunge gentleman, Travis Smith pulls off loose long hair and is dressed in ensembles that blend athletic wear with tailored coats and blazers. In addition to track suits and coats, this image series also highlights graphic statement tees and outerwear that is designed with performance in mind.
Key Themes Behind This Trend
- Functional Menswear
- The trend of combining sporty pieces with tailored, functional pieces offers an opportunity for the fashion industry to create versatile and comfortable clothing for men.
- Grunge Gentlemen
- The rise of grunge-inspired menswear offers a disruptive innovation opportunity for designers to blend edgy and classic elements to create a new aesthetic.
- Minimalist Styling
- The trend towards minimalist styling techniques for menswear provides an opportunity for the fashion industry to create timeless, versatile clothing that emphasizes the cut and quality of the garment.
Where This Applies
- Fashion
- Fashion designers and brands can incorporate functional elements into menswear without compromising on style, offering a new category of clothing for consumers.
- Advertising/marketing
- Brands can leverage the popularity of grunge-inspired menswear in their advertising campaigns to attract new customers and create a unique brand image.
- Media and Publishing
- Fashion magazines and other media outlets can inspire new menswear trends by promoting minimalist styling techniques and highlighting examples of grunge-inspired fashion.
