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Iranian F1 Engineering

 - Nov 15, 2008   Updated: May 31 2011
References: autoblog
Ferrari is always on the cutting-edge when it comes to design styles, but an Iranian engineer thinks he can do even better with the Ferrari Zobin Formula 1 redesign.

Siamak Ruhi Dehkordi took a lot of inspiration from Ferrari designs, but he also added the look of the hot jet fighter with an F1-inspired nose.  The car still has the look of an F1 racer.

Implications - Combining two divergent ideas into one product is attractive for consumers as a form of escapism for the mundane and expected. Consumers have an urge to see you forms and to have their exceptions what something should be challenged. Companies should strive to excite consumers are combining vastly different concepts into one design.