Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The ‘FUCT Fall/Winter 2012 Lookbook’ is Direct

 - Aug 21, 2012
References: blog.fuct & highsnobiety
This next collection is from a brand that I feel has really done a good job at creating its image; the FUCT Fall/Winter 2012 Lookbook is a testament to that.

FUCT stands for "Friends You Can Trust," which is appropriate considering its 2012 lookbook is something you can count on for inspiration. All of the photographs were shot by photographer Adam Rossiter, who captures a vibe in these photos that gives off the feeling that you have to be a genuine badass to wear these clothes. The hoodies, t-shirts and caps of the collection are all pretty simple and often feature just the simple letters f-u-c-t.

The style of the lookbook and the way in which the company has branded itself works in perfect synergy. If you go to their website, you will be greeted by a strong visual video that is worth checking out.