Pura and Disney Joined to Launch the 'Frozen II' Home Fragrances
Riley von Niessen — March 23, 2021 — Tech
References: trypura
Taking inspiration from 'Frozen II,' Disney and Pura have launched a collaborative range of home fragrances that can be used to bring a refreshing and comforting scent to any space.
Two fragrances are included in the range: Elsa Journeys to Ahtohallan, and Anna and Olaf in the Enchanted Forest. The first scent boasts leading notes of sparkling lemon, blackberry nectar, and citrus zest, which is complemented with frozen vanilla, creamy blonde woods, and iris. The second scent gives off notes of mossy woods and Tamarak trees, which are joined by juniper berries and birch leaves.
Both scents can be placed into the Pura smart home fragrance diffuser at the same time, which users can set around their schedule to ensure they get the most out of them.
Image Credit: Pura / Disney
Two fragrances are included in the range: Elsa Journeys to Ahtohallan, and Anna and Olaf in the Enchanted Forest. The first scent boasts leading notes of sparkling lemon, blackberry nectar, and citrus zest, which is complemented with frozen vanilla, creamy blonde woods, and iris. The second scent gives off notes of mossy woods and Tamarak trees, which are joined by juniper berries and birch leaves.
Both scents can be placed into the Pura smart home fragrance diffuser at the same time, which users can set around their schedule to ensure they get the most out of them.
Image Credit: Pura / Disney
Trend Themes
1. Collaborative Home Fragrances - The collaboration between Pura and Disney shows how two brands can work together to create unique home fragrances.
2. Smart Home Fragrance Diffusers - The Pura smart home fragrance diffuser demonstrates how technology can be used to enhance our sense of smell in the home.
3. Film-inspired Fragrances - Film-inspired fragrances such as those from 'Frozen II' show how popular culture can inspire and shape scent trends in the home.
Industry Implications
1. Fragrance - The fragrance industry has the potential to collaborate with other brands to create unique and exciting home scents like those from Pura and Disney.
2. Smart Home Technology - The Pura smart home fragrance diffuser is an interesting example of how technology could be used to enhance other senses in the home.
3. Entertainment - Entertainment companies like Disney could potentially expand their brand into the fragrance industry by creating scents inspired by their popular films and characters.
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