nonnative and New Balance join forces for the season on a pair of Fresh Foam Hierro sneakers designed to honor a unique animal -- the mole. The trail running shoe is complete in a Warm Gray colorway, which is also a careful selection to celebrate the animal. This is then accompanied by beige colors with another spotlight at the big N logo on the side.
This is done to replace the usual smaller NB logos to give the sneaker a more muted look than the traditional model. To ensure that the running shoe is durable, nonnative informs the shoe with GORE-TEX materials across the upper. This also allows wearers to have breathability and waterproof capabilities. The TOE PROJECT surrounds the toe box with a thin rubber layer to round it out.
Image Credit: nonnative
Key Themes Behind This Trend
- Mole-inspired Sneaker Designs
- Sneaker designers can create a new line of shoes inspired by various animals.
- GORE-TEX Material Use in Footwear
- The use of GORE-TEX material in footwear enhances its durability and usability in various outdoor activities.
- Reinvention of Classic Sneaker Styles
- By changing the colorway and logo placement, classic sneaker styles can achieve a fresh new look and feel.
Where This Applies
- Shoe Manufacturing
- Shoe manufacturers can incorporate GORE-TEX materials into their products to improve durability and enhance customer satisfaction.
- Athletic Apparel
- Athletic apparel companies can explore ways to reinvent classic designs to appeal to modern audiences and generate renewed interest in their products.
- Outdoor Sports
- Outdoor sports enthusiasts can benefit from the use of GORE-TEX material in their footwear, as it provides waterproof capabilities and increased durability against the elements.
