The Frankie Morello SS11 Campaign Captures Adolescent Attitude
Amelia Roblin — February 23, 2011 — Fashion
References: frankiemorello & homotography.blogspot
Though clearly targeting youthful consumers, the Frankie Morello SS11 campaign showcases the brand's dapper ensembles. Mixing surf culture with playful casual and dressed-down formal wear, this summertime line photographed by Mariano Vivanco has something for everyone.
Sneakers with suits, ties with swimmers and a swish-looking female model give the Frankie Morello SS11 campaign a dynamic, spirited and subtly sophisticated attitude.
Sneakers with suits, ties with swimmers and a swish-looking female model give the Frankie Morello SS11 campaign a dynamic, spirited and subtly sophisticated attitude.
Trend Themes
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Youthful Seaside Fashion — Opportunity for brands to incorporate surf culture into playful, casual, and dressed-down formal wear.
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Mixing Formal and Casual — Potential for blending more formal attire with sneakers and swimwear.
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Dynamic and Spirited Attitude — Creating campaigns that capture a youthful and sophisticated vibe.
Industry Implications
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Fashion — Fashion brands can take inspiration from the Frankie Morello campaign and create similar youthful seaside lookbooks.
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Photography — Photographers can explore capturing the dynamic and spirited attitude of youth in their fashion campaigns.
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Marketing and Advertising — Marketers can learn from the Frankie Morello campaign how to target youthful consumers with a mix of formal and casual styles.
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