At first glance, there's nothing too out of the ordinary in the Frankie Morello Fall 2010 ad campaign. Photographer Mariano Vivanco captured models Sessilee Lopez and Valeria Dmitrienko in these photographs filled with sensuality galore.
At second glance, if you look closely at the vertical photograph and focus on the bottom left-hand corner, you'll see a male model with his hands down his pants. Nice.
Implications - The fashion industry uses sex to sell. By having half-naked models and shockingly sexually graphic images, the company is portraying themselves in a certain light. This can work positively or negatively for a fashion house as this aesthetic can be seen as hot or trashy.
Love-In Fashion Ads
More Stats +/-
Risque Supermodel Editorials
Leopard-Print Fashion Ads
Globe-Trotting Fashion Ads
Unbuttoned Denim Shirts
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.