At first glance, there's nothing too out of the ordinary in the Frankie Morello Fall 2010 ad campaign. Photographer Mariano Vivanco captured models Sessilee Lopez and Valeria Dmitrienko in these photographs filled with sensuality galore.
At second glance, if you look closely at the vertical photograph and focus on the bottom left-hand corner, you'll see a male model with his hands down his pants. Nice.
Implications - The fashion industry uses sex to sell. By having half-naked models and shockingly sexually graphic images, the company is portraying themselves in a certain light. This can work positively or negatively for a fashion house as this aesthetic can be seen as hot or trashy.