France, the ever-famed fashion capital of the world, has taken its emphasis on chic fashion a step further by asking Chanel legend Karl Lagerfeld to design their 2009 edition dictionary.
This dictionary, entitled "La Petit Larousse Illustre 2009," is expected to be happily owned by many French, Canadian and American VIPs. Karl Lagerfeld's famous illustrations don the box and dictionary covers; they depict Lagerfeld, dressed to the nines, as well as La Semeuse, who is wearing only blue satin gloves and blowing the seeds of knowledge into the wind.
Why This Trend Is Growing
- Fashion-design Collaboration
- The collaboration between fashion icons and traditional industries, such as dictionaries, presents disruptive innovation opportunities to create unique and visually appealing products.
- Crossover Marketing
- The use of fashion icons to design non-fashion related products opens up new avenues for crossover marketing, leading to increased brand visibility and customer engagement.
- Artistic Brand Partnerships
- Partnering with renowned artists and designers to create special edition products, like a designer dictionary, can create a sense of exclusivity and drive consumer interest.
Industries Being Reshaped
- Publishing
- The publishing industry can explore collaborations with fashion icons to create visually stunning and unconventional book designs that attract a wider audience.
- Marketing and Branding
- Marketing and branding firms can capitalize on the crossover marketing trend by offering services that connect fashion icons with non-fashion industries, facilitating unique collaborations and innovative campaigns.
- Art and Design
- The art and design industry can foster artistic brand partnerships to create limited edition products that merge high fashion and functional everyday items, appealing to collectors and fashion enthusiasts.
