FRAMA Joins Hender Scheme on a New Collection Together
Danish furniture imprint FRAMA works in collaboration with Hender Scheme on a new joint capsule of homeware together that is set to launch on August 9th. It stems from the themes of what the brands describe as "mutual admiration.'
Founder of FRAMA Niels Strøyer Christophersen states that The collection, launching on August 9, came about via a “mutual admiration” between the brands. “We wanted to include the categories FRAMA continuously focuses on — furniture and home objects – however, we also wanted to create something new together, a first wearable object in FRAMA’s case, which are the leather slippers, which combine the two brands’ universes.” The capsule uses materials that create a raw look including clay and vegetable-tanned leathers.
Image Credit: Mishael Phillip
Founder of FRAMA Niels Strøyer Christophersen states that The collection, launching on August 9, came about via a “mutual admiration” between the brands. “We wanted to include the categories FRAMA continuously focuses on — furniture and home objects – however, we also wanted to create something new together, a first wearable object in FRAMA’s case, which are the leather slippers, which combine the two brands’ universes.” The capsule uses materials that create a raw look including clay and vegetable-tanned leathers.
Image Credit: Mishael Phillip
Trend Themes
1. Collaborative Leather Homeware - The collaboration between FRAMA and Hender Scheme demonstrates a trend towards more luxury, premium leather homeware collections.
2. Raw Material Homeware Design - The use of clay and vegetable-tanned leathers in FRAMA and Hender Scheme's joint collection showcases a trend towards more raw and natural materials in homeware design.
3. Crossover Wearable Objects - FRAMA's creation of their first wearable object, leather slippers, in collaboration with Hender Scheme indicates a trend towards more crossover products that blend fashion and home design.
Industry Implications
1. Luxury Homeware - Luxury homeware brands can capitalize on the trend of premium leather and raw material collaborations to create unique and luxurious collections.
2. Fashion and Home Design - The trend towards crossover wearable objects creates an opportunity for the fashion and home design industries to collaborate and create unique, multi-functional products.
3. Sustainable Homeware - The use of natural materials such as vegetable-tanned leather in homeware products highlights an opportunity for sustainable homeware brands to stand out and cater to eco-conscious consumers.
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