Dior's Montaigne Selection Fragrance Discovery Set Boasts Eight Scents
Jana Pijak — November 5, 2020 — Fashion
References: dior
Dior's Montaigne Selection Fragrance Discovery Set consists of eight luxury in 0.25 oz miniature fragrances and is priced at a $180.00. Consumers will receive two complimentary samples of their choice with any order made, making this fragrance set a great gift for the scent-obsessed this holiday season. The scents make sampling easy, and are reflective of growing consumer desires for beauty discovery sets that allow for product testing before a full size is committed to.
The Montaigne Selection Fragrance Discovery Set consists of signature Dior fragrances brought to life by perfumer François Demachy. Each scent is unisex, with Ambre Nuit, Bois d'Argent, Gris Dior, Jasmin des Anges, Oud Ispahan, Spice Blend, Rouge Trafalgar and Holy Peony featured inisde.
Each signature scent spotlights a different star flower ingredient, with the collection celebrating the "Unique* olfactory territories that showcase precious ingredients and the most beautiful flowers."
The Montaigne Selection Fragrance Discovery Set consists of signature Dior fragrances brought to life by perfumer François Demachy. Each scent is unisex, with Ambre Nuit, Bois d'Argent, Gris Dior, Jasmin des Anges, Oud Ispahan, Spice Blend, Rouge Trafalgar and Holy Peony featured inisde.
Each signature scent spotlights a different star flower ingredient, with the collection celebrating the "Unique* olfactory territories that showcase precious ingredients and the most beautiful flowers."
Trend Themes
1. Luxury Fragrance Samplers - The rise of luxury fragrance samplers allows consumers to sample multiple scents before committing to a full-size product.
2. Beauty Discovery Sets - Consumers are increasingly interested in beauty discovery sets that provide the opportunity to test products before making a larger purchase.
3. Unisex Fragrances - The popularity of unisex fragrances continues to grow, allowing brands to cater to a wider range of customers.
Industry Implications
1. Fragrance - The fragrance industry can capitalize on the trend of luxury fragrance samplers by offering curated sets that allow customers to try a variety of scents.
2. Beauty - The beauty industry can leverage the demand for beauty discovery sets by creating curated sets that include sample-sized versions of popular products.
3. Fashion - Fashion brands can collaborate with fragrance brands to create unisex fragrances that align with their clothing lines, catering to the growing demand for gender-neutral scents.
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