Model Ashley Smith roams around her home and neighborhood restlessly in the For Love & Lemons Spring 2013 lookbook. As though it were a lazy Sunday afternoon, she whiles away the time in cute 70s-inspired clothing. Complete with a boho edge thanks to the flowing lines, floral prints and overall carefree aesthetic, the fashion fits the mood perfectly.
The For Love & Lemons Spring 2013 lookbook was shot by photographer Zoey Grossman. The Los Angeles label tapped Ashley Glorioso to style the blonde beauty. The effortless outfits, which were specifically designed by Gillian Mahin and Laura Hall, bring to mind youthful femininity that Smith matches beautifully. The lightweight dresses and pastel hues were finished with tousled locks by hairstylist Ashley Rose and makeup by Samuel Paul.
What Makes This Trend Stand Out
- 70s-inspired Fashion
- Opportunity for designers to create modern interpretations of 70s-inspired clothing with a carefree, boho edge.
- Effortless Lookbooks
- Potential for brands to produce lookbooks that capture the relaxed and carefree aesthetic of lazy Sunday afternoons.
- Youthful Femininity
- Market for fashion brands to cater to a youthful and feminine audience with lightweight dresses and pastel hues.
Sectors Adopting This
- Fashion Design
- Disruptive innovation opportunity in the fashion design industry to create modern interpretations of 70s-inspired clothing with a carefree, boho edge.
- Photography
- Opportunity for photographers to specialize in producing lookbooks that capture the relaxed and carefree aesthetic of lazy Sunday afternoons.
- Beauty and Cosmetics
- Market for beauty brands to provide hairstyles and makeup styles that complement the youthful femininity of lightweight dresses and pastel hues.
