Vans' Foot the Bill initiative speaks to the creative ways in which large corporations are showing support during the Coronavirus pandemic, which has resulted in the closure of numerous small businesses.
Vans partnered with over 80 restaurants, skate shops, music venues, and other community-driven or independent venues. Each small business was given the opportunity to customize a pair of Vans in a manner that best represents its brand, through color, texture or design. Consumers can support their favorite local businesses by purchasing these limited-edition shoes, as all the proceeds will be donated to the partners.
The customized shoes arrive in either the Classic Slip-On or Era silhouette. Vans Foot the Bill sneakers can all be found on its website.
Image credit: Vans