This three dimensional foot scanner improves the shoe shopping experience by measuring customers' feet and sending personalized information straight to their phones. Israeli fashion tech company Invertex developed the FeetID Ecosystem, which can do all of this in a matter of seconds.
The foot scanner consists of an in-store Launch-Pad unit. A "cognitive match machine" helps the consumer find the best possible shoe fit. Invertex delivers both in-store, online and mobile applications, providing an end-to-end solution for shoe shoppers. Although online retail has seen enormous hikes in popularity in recent years, footwear is one area that continues to be conducted mostly in real life.
This system expertly combines the brick and mortar retail experience with online shopping. The mobile app is specifically designed to enhance the in-person customer experience.
Key Themes Behind This Trend
- 3D Foot Scanning
- The use of 3D scanning technology for personalized shoe recommendations creates opportunities for businesses to offer customized products and services.
- Cognitive Match Machines
- AI-powered cognitive match machines have the potential to improve customer satisfaction by helping them find the best-fitting shoes.
- Mobile Footwear Applications
- The development of mobile apps for the footwear industry creates opportunities for retailers to improve customer convenience and engagement.
Where This Applies
- Footwear Retail
- The FeetID Ecosystem can offer competitive advantages to footwear retailers by providing a personalized, efficient shopping experience.
- Fashion Tech
- Invertex's FeetID Ecosystem introduces innovative technology to the footwear industry, creating potential opportunities for further innovation in fashion tech.
- Retail Technology
- The use of advanced technology, such as the FeetID Ecosystem, can improve the in-store shopping experience for customers and create new opportunities for retailers.
