Absolutely brilliant and totally different to anything I have seen before. To illustrate that objects can take on the animalistic instinct to form groups, herds or flocks, artist Rune Guneriussen created a photo project using ordinary household objects.
I love the world globes nestled on the rocks as if nesting, the antique lights shivering together in the snow, and everything about the flocks of telephones.
Implications - Animals have a special place for most consumers because they each represent specific virtues. For example, owls embody wisdom and rabbits embody patience. Consumers want to be reminded of the virtues that constitute a remarkable human being. Whether it be through animalized products or another means, companies should seek out opportunities to remind consumers of noble virtues.
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