For the Flaunt issue 111 editorial entitled 'Upper Cuts,' photographer Nicholas Wagner shot the male models in an urban atmosphere where fashion and emotion are well-mixed. Dressed in Burberry Prorsum and Giorgio Armani, the models' aggressive behavior emanates social relationships and an alpha male-dominated society.
The models in Flaunt issue 111 are Emil Dostovic, Jacob Furgerson and Michael Van Meurs, whom all played important roles in this shoot by promoting the latest fall fashions.
Implications - This recent fascination of brotherly love is one that has greatly influenced modern consumers. Businesses that are looking for a different angle or more relatable approach to attracting more consumers can tap into a current social phenomena to connect to their consumers. Consumers greatly appreciate companies that stay on top of what is current, and it allows them to better relate to the brand.