Get Twinkling Feet with the Flauge Asics Doubleclutch Sneakers
Summer Luu — October 28, 2010 — Fashion
References: zozo.jp & highsnobiety
An awesome collaboration between two brands, these Flauge Asics Doubleclutch Sneakers are a rocking pair of star-studded high-tops.
Many details have been incorporated into the shoe, although it doesn't look overwhelming. Stars line the shoelaces and against the back of the shoe along with a dual-zippered heel. Accents of patent black leather and suede material with touches of gray give the Flauge Asics Doubleclutch Sneakers its rebellious look.
Implications - In the last few years, modern fashion has seen a movement towards an appreciation of the exclusive and distinctive. One of the best ways for a company to capitalize on this is by investing in limited-edition products that appeal to a consumer's originality desires. By creating a specialty product only available for a limited time, the company ratchets up the appeal and collectability of the commodity, making it more enticing to consumers hellbent on purchasing innovative fashion.
Many details have been incorporated into the shoe, although it doesn't look overwhelming. Stars line the shoelaces and against the back of the shoe along with a dual-zippered heel. Accents of patent black leather and suede material with touches of gray give the Flauge Asics Doubleclutch Sneakers its rebellious look.
Implications - In the last few years, modern fashion has seen a movement towards an appreciation of the exclusive and distinctive. One of the best ways for a company to capitalize on this is by investing in limited-edition products that appeal to a consumer's originality desires. By creating a specialty product only available for a limited time, the company ratchets up the appeal and collectability of the commodity, making it more enticing to consumers hellbent on purchasing innovative fashion.
Trend Themes
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Limited-edition Products — Investing in limited-edition products can capitalize on consumers' desire for exclusivity and originality, offering disruptive innovation opportunities.
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Distinctive Fashion — The movement towards an appreciation of distinctive fashion presents opportunities for companies to create innovative designs that stand out from the crowd.
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Collectability of Fashion — Creating specialty products with limited availability increases their appeal and collectability, providing disruptive innovation opportunities for companies in the fashion industry.
Industry Implications
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Fashion — The fashion industry can leverage limited-edition products and distinctive designs to disrupt the market and attract consumers looking for unique fashion items.
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Footwear — In the footwear industry, creating collectible and limited-edition sneakers can result in disruptive innovation and appeal to consumers seeking original and exclusive footwear.
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Accessories — The accessories industry, such as bags or belts, can explore limited-edition offerings and distinctive designs to tap into the growing demand for collectible fashion items.
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