Fixed-gear bicyclists play by their own rules, and 'Fixed Fashion' by Emma Lundgren is a couture collection inspired by these cyclists. With its gear-shaped appliques that remind the viewer of giant LEGO flowers, this collection is filled with whimsical oversized embellishments. Check out the hat in the first image, for example.
Implications - The rest of the featured images all show off models with fashionable headgear that is clearly inspired by bike helmets. Bike gears are also a very noticeable embellishment that can be seen on both the clothing and the hats. Emma Lundgren explains that her collection is a response to London fixed gear bikers who want to wear items that let their personalities shine through.