Ethereal Phantom Editorials

The 'Ghostmother' by Fit for Print Magazine is Haunting

Herring & Herring’s new bi-annual publication, called Fit for Print Magazine, features this divine editorial piece that toys with the concept of haunting beauty.

Aptly titled 'Ghostmother,' this fashion spread stars Canadian supermodel Anais Pouliot. She poses as a pensive muse who seems to flirt with both life and death as she dons a variety of gowns that can best be described as gothic, elegant and edgy. When taking a closer look, it is evident that the garments are ornate with brocade and embellished detailing worthy of this fantastic phantom.

This feature in Fit for Print Magazine provides refreshing visuals as it strikes viewers with both unconventional beauty and high opulent styles -- a true beacon of aspirational fashion.

Haunting Beauty
Opportunities for innovative beauty products and services that combine elegance with an edgy, gothic aesthetic.
Ornate Detailing
Disruptive innovation opportunities in the fashion industry to create garments with intricate embellishments and brocade.
Unconventional Fashion
Potential for innovative fashion brands to challenge traditional beauty standards and offer unique, aspirational styles.

Where This Applies

Beauty Products
Industry opportunities for creating beauty products that cater to a gothic, edgy aesthetic.
Fashion Design
Disruptive innovation potential for fashion designers to experiment with intricate embellishments and ornate detailing.
Fashion Media
Opportunities for fashion magazines and publications to showcase unconventional and aspirational styles that challenge traditional beauty norms.
SCORE
3.0 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 52%
Activity 30%
Freshness 8%

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