Jordan Brand delivers another tonal update of the Air Jordan 3 sneaker model for the season with the bold Fire Red colorway to join the roster. The shoes retain the original silhouette as it is elevated through the accenting colors across the simplistic base foundation.
It starts off with white leather materials making up the base of the shoe and is detailed with some contrasting elements overlaying on top. This is applied using the cement-printed accents that can be seen by the toe cap and the heel cap of the silhouette. The Fire Red makes its way onto the shoe by the collars, the heel branding details, the tongue logo accents, and the midsole molds to round it all out before it drops on September 10th.
Image Credit: Nike
What's Driving This Trend
- Tonal Sneaker Updates
- There is an opportunity to appeal to consumers by releasing updates, such as colorways, to existing popular sneaker models.
- Simplistic Designs with Bold Accents
- Designs that experiment with bold accent colors and patterns can make a statement in the sneaker market.
- Retro Sneaker Revivals
- Brands can bring back popular sneaker designs from the past and re-release them in new colorways to generate consumer interest.
Who This Affects Most
- Footwear
- There is an opportunity for footwear companies to capitalize on the trend of releasing updated popular sneaker designs in bold colorways.
- Fashion
- Fashion industry brands can collaborate with sneaker companies to release unique and bold sneaker designs that appeal to fashion-forward consumers.
- Sportswear
- Sportswear companies can release retro sneaker designs to target sneaker enthusiasts and nostalgic consumers looking to relive memories from their past.
