Finesse is an artificially intelligent fashion line that's using technology to disrupt the fashion industry. Before coming to fruition, the new brand noticed a gap in the industry, specifically in fast fashion. Aiming to capitalize on trends, while minimizing waste, Finesse developed an intricate AI system that scours the Internet to determine what's trending, and what isn't.
According to the company's CEO, Ramin Ahmari “We look at fashion in the same way an economist or hedge fund trader would [look at stocks]". The brand then uses that data to determine what will be in high demand, and what won't. That data is that made public, and voters are invited to select what they want to see in production.
Image Credit: Finesse