Fig-Studded English Cheeses

Trader Joe's New Figgy Cheddar is the Perfect Holiday Cheese

Trader Joe’s is already a go-to destination for holiday appetizers, but now the brand is offering consumers something extra special with its new Figgy Cheddar.

The perfect medley of sweet and savory holiday flavors, the new Figgy Cheddar is the perfect addition to any festive cheesebaord. The cheddar hails from Leicestershire, UK, where it's produced in the ale of Belvoir. The cheese is then studded with mini Spanish figs, which have been marinated in a luxurious combination of white wine, rum, and warming spices like coriander, cinnamon, ginger, fennel, nutmeg, and cloves. As Trader Joe's explains, "The result is a creamy, mild Cheddar, studded with marinated Fig pieces. It makes a wonderful addition to a cheeseboard and is superb for snacking."

Image Credit: Trader Joe's

Sweet-savory Flavor Combinations
The new Figgy Cheddar cheese offers a perfect medley of sweet and savory holiday flavors, creating a unique taste experience.
Gourmet Cheese Pairings
Trader Joe's Figgy Cheddar is an ideal addition to cheeseboards, elevating the gourmet cheese pairing options for holiday entertaining.
Luxurious Marinated Ingredients
The Figgy Cheddar features marinated Spanish figs in a decadent combination of white wine, rum, and warming spices, introducing a luxurious element to the cheese industry.

Who This Affects Most

Food and Beverage
The Figgy Cheddar cheese represents a disruptive innovation opportunity for the food and beverage industry, introducing unique flavor profiles for holiday offerings.
Cheese
Trader Joe's Figgy Cheddar creates opportunities for innovation within the cheese industry, with its incorporation of marinated figs and unconventional flavor combinations.
Gourmet
The Figgy Cheddar cheese opens doors for innovative gourmet creations, showcasing the potential for elevating traditional cheese products with high-quality ingredients and unique flavors.
SCORE
4.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 48%
Activity 64%
Freshness 22%