Classically Elegant Apparel

The Fendi AW10 Collection Debuts at Milan Fashion Week

Now this is fashion for the woman--not the girl, but the woman. The Fendi AW10 collection knows exactly what needs to be done in order to transform fabrics into classically elegant garments. Although with Karl Lagerfeld's creative eye, I guess they couldn't go wrong...

Featuring a subtle palette of yellow, orange and green, the Fendi AW10 collection is perfect for the fall/winter season. I especially love the addition of ankle-length skirts.

Classically Elegant Apparel
Opportunity for luxury fashion brands to cater to mature women's fashion needs.
Fall/winter Color Palette
Opportunity for textile companies to produce fabrics in shades of yellow, orange, and green for the fall/winter season.
Ankle-length Skirts
Opportunity for retailers to offer ankle-length skirts as a trendy alternative to midi-length skirts.

Industries Being Reshaped

Luxury Fashion
Luxury fashion brands can utilize Karl Lagerfeld's creative eye to cater to the needs of mature women.
Textiles
Textile companies can produce fabrics in shades of yellow, orange, and green for the fall/winter season.
Retail
Retailers can offer ankle-length skirts as a trendy alternative to midi-length skirts in their collections.
SCORE
2.8 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 66%
Activity 10%
Freshness 8%