Since the dawn of rock and roll, Fender has been known for its legendary guitars and basses, so 'Fender Tune' is a jump into slightly unknown territory. The iOS-exclusive app is a helpful guitar tuner tool that Fender promises is "easy for beginners, accurate for pros," according to its App Store page.
Though there are literally thousands of guitar tuning apps on the App Store, Fender is throwing its brand identity behind Fender Tune because the app offers more than just tuning. One of its key features is the "Manual Tune" function, which helps musicians with ear training. In Manual Tune mode, rather than the guitarist or bassist playing a note and the app responding with pitch suggestions, the app plays a note and the player tunes their instrument to that sound. Naturally, the notes in Manual Tune are all high-quality recordings of Fender instruments.
What Makes This Trend Stand Out
- Ear-training Tuning Apps
- The rise in popularity of ear-training tuning apps presents opportunities for music software companies to innovate and offer enhanced features and experiences
- Brand-backed Music Apps
- Fender Tune's emphasis on its brand identity as a music industry leader highlights the potential for other music companies to create brand-backed music apps with unique features and selling points
- Combination Tools
- The success of Fender Tune's combination of a standard tuning app and an ear-training tool opens up the possibility for other combination apps in various industries to offer added value
Sectors Adopting This
- Music Software
- The development of ear-training tuning apps like Fender Tune creates opportunities for music software companies to innovate in the music education space and offer unique experiences for musicians
- Music Equipment
- Fender Tune's use of high-quality recordings of Fender instruments for ear-training tuning presents opportunities for music equipment companies to collaborate with music software companies on innovative products and features
- App Development
- The popularity of Fender Tune as a brand-backed app highlights the potential for app development companies to partner with companies in various industries and create combination tools that offer added value for consumers
