The Feminist Underwear by fashion retailer Me and You lets consumers proudly wear their social beliefs on their backside.The cheeky panties tastefully combine ideological theories with intimate wearables.
As consumers become more open with the idea of expressing their social views, the term "feminism" has become a dominant part of colloquial conversation. These cotton briefs explore that notion with a simple white boxer brief design with the words "feminist" boldly printed on the back in pink writing. The front side of the underwear features sultry kiss faces keeping the overall underwear design simple, minimalist and focused on the wording choice. The undergarments boldly state the wearer's interest in feminist discourse.
These underwear designs speak to how the consumer's social preferences and private lives are colliding as both intimate topics are becoming more outspoken.