The Fashion Gone Rogue 'Grey Lady' online editorial shows that ghostly individuals can also have their turn at being glamorous. Although the haunting element is hard to shake, stylist Josef Forselius uses it to his benefit in order to raise an elegantly ashen wardrobe from the dead.
Dark and deathlike, model Tova Wahlin appears to channel Helena Bonham Carter in the eerie Fashion Gone Rogue 'Grey Lady' online editorial. The pallid beauty was shot in studio by photographer Carl Bengtsson. Clad in a wardrobe rife with ladylike silhouettes and unconventional accessories from the likes of BACK, Sonia Rykiel and Weekday, her look was perfected with white streaks courtesy of hair stylist Philip Fohlin and bruised eyes by makeup artist Elva Ahlbin.
Why This Trend Is Growing
- Ghostly Glamour
- Exploring the trend of combining ghostly elements with glamorous fashion, creating unique and hauntingly beautiful photoshoots.
- Elegant Ashen Wardrobe
- The rise of elegantly ashen wardrobes, featuring ladylike silhouettes and unconventional accessories for a dark and mysterious fashion aesthetic.
- Eerie Editorials
- The use of eerie and haunting themes in fashion editorials, creating a sense of intrigue and capturing attention with ghostly visuals.
Industries Being Reshaped
- Fashion Photography
- Opportunity for fashion photographers to experiment with ghostly elements and create visually captivating and unique photoshoots.
- Fashion Styling
- Disruptive innovation opportunity for fashion stylists to incorporate unconventional accessories and create wardrobe looks that are hauntingly beautiful.
- Makeup and Hair Styling
- Innovative opportunities for makeup artists and hair stylists to explore the use of ghostly effects in their work, creating unique and ethereal beauty looks.
