The Farer Cushion Case Collection is a series of British-designed timepieces that highlight a Swiss-made form to converge a series of high-end elements for a truly eye-catching accessory. The watch collection consists of four color options to choose from including the Lethbridge, Mansfield, Durham and Stanhope II, which are inspired by British female exploration figures. This includes Grace Marguerite, Lady Hay Drummond-Hay, Charlotte Mansfield, Mary Edith Durham and Lady Hester Stanhope.
The Farer Cushion Case Collection consists of styles that all boast a 38.5mm casing along with a manual watch movement within. Priced at $995, the timepieces are being released with just 100 examples of each style, which will start shipping in mid-October of this year. The watches maintain an old-fashioned charm thanks to the appearance and function.
Why This Trend Is Growing
- British-designed Timepieces
- The use of Swiss-made elements in British-designed timepieces presents opportunities for innovation in exploring traditional watch design.
- Limited Edition Releases
- Producing limited edition timepieces offers the opportunity for a successful marketing strategy and creates a sense of exclusivity for customers.
- Celebrating Female Explorers
- Creating themes around female explorers provides an opportunity for gender-focused marketing and representation.
Industries Being Reshaped
- Luxury Watch Industry
- The luxury watch industry has an opportunity to explore traditional design concepts and create limited edition collections, as well as recognize and celebrate influential female figures in history.
- Marketing Industry
- The marketing industry can create innovative campaigns aimed to celebrate social causes such as female empowerment and representation in history.
- Fashion Industry
- The fashion industry has the opportunity to explore incorporating traditional design concepts into modern fashion trends through limited edition, high-end accessories.
