Bob Evans has fully embraced the holiday season with a Three-Course Family Meal and a new family-sized Holy Cow Chocolate Cake.
Perfect for those holiday evenings when you just don't have the energy to cook, Bob Evans' new Three-Course Family Meals To Go comes with everything you could possibly need. The meals come in eight farm-fresh entree options, with choices ranging from Hand-Breaded Fried Chicken to Slow-Roasted Pot Roast. Each meal also comes with your choice of a fresh garden salad or savory soup, as well as a dozen freshly baked rolls. And just in time for the holidays, the brand is also offering a free dessert upgrade promotion. For a limited time, you can add Bob Evans' new family-size Holy Cow Chocolate Cake. This big dessert consists of features a warm chocolate cake covered in a rich chocolate sauce, a sprinkling of powdered sugar, whipped cream, and a tiny milk chocolate cow. The whole thing is also served with a scoop of vanilla Velvet Ice Cream.
Image Credit: Bob Evans
Key Themes Behind This Trend
- Family-sized Desserts
- Other restaurants and food companies could develop and market family-sized dessert options to tap into the growing demand for convenient yet indulgent treats that can be shared among family and friends
- Three-course Family Meals to Go
- Restaurants and food companies could create more affordable and convenient meal options that include main courses, sides, salad or soup, and dessert in a packaged bundle to cater to consumers who are too busy to cook but still want to enjoy delicious and home-style meals with their family
- Limited Time Promotions
- Marketers could emulate Bob Evans’ strategy of offering limited time promotions and seasonal bundles to spur consumer interest and engage them with new products or menu items
Where This Applies
- Convenience Food
- Companies specializing in convenience food could explore adding more desserts and seasonal meal bundles to their product lines to offer consumers more options for easy and indulgent meals
- Family Dining Restaurants
- Family dining restaurants could incorporate more family-style dessert offerings and multi-course meal options to their menus to cater to large groups of diners, especially during the holiday season
- Food Retail
- Food retailers could also benefit from offering similar meal bundles and limited time promotions, and could target busy families or those looking for easy ways to entertain guests during special occasions
