NAMESAKE unveils its first fashion capsule entitled the FAMILY MATTERS collection and lookbook to show off the designs -- the pieces are made for the Fall/Winter 2020 season. The brand is led by three brothers and to mark the inaugural collection, they turn to their priorities.
The brand is a personal expression of their experiences growing up in Taiwan and then moving to Japan then to the United States. It follows the brothers' course growing up with a strong dictation of two constants, which were family and basketball. The collection also features a strong influence of basketball culture as well, embodying the energy of hard work, patience, and team work. The designs are a blend between modern fashion, workwear, and sportswear.
Image Credit: NAMESAKE
Key Themes Behind This Trend
- Family-centric Fashion
- Disruptive innovation opportunity: Explore the market potential for clothing collections focused on family values and experiences.
- Fashion Capsules
- Disruptive innovation opportunity: Develop limited-edition fashion collections that cater to specific seasons or themes.
- Basketball-inspired Fashion
- Disruptive innovation opportunity: Combine sports culture and fashion to create unique and trend-setting clothing designs.
Where This Applies
- Fashion
- Disruptive innovation opportunity: Integrate family-oriented designs into fashion brands and collections to cater to a wider audience.
- Apparel Manufacturing
- Disruptive innovation opportunity: Collaborate with fashion brands to produce limited-edition capsule collections that align with specific themes or seasons.
- Sports Retail
- Disruptive innovation opportunity: Create a niche market by offering fashion products that combine elements of sports culture and streetwear.
