NAMESAKE unveils its first fashion capsule entitled the FAMILY MATTERS collection and lookbook to show off the designs -- the pieces are made for the Fall/Winter 2020 season. The brand is led by three brothers and to mark the inaugural collection, they turn to their priorities.
The brand is a personal expression of their experiences growing up in Taiwan and then moving to Japan then to the United States. It follows the brothers' course growing up with a strong dictation of two constants, which were family and basketball. The collection also features a strong influence of basketball culture as well, embodying the energy of hard work, patience, and team work. The designs are a blend between modern fashion, workwear, and sportswear.
Image Credit: NAMESAKE