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The Familiprix 2011 Ad Campaign Focuses on a Helpful and Healing Hand

 - Aug 1, 2011
References: familiprix & ibelieveinadv
The Familiprix 2011 ad campaign shows just how useful pharmacists and pharmacies can be. It is easy to forget that they are -- especially the people in those white coats -- because we tend to run to the Internet these days for help figuring out what our symptoms mean and what can cure them.

Conceived by Quebec City-based ad agency lg2, the Familiprix 2011 ad campaign illustrates (quite literally) the helpful hand pharmacists can lend when we are injured, sick or both. Although I don't think we would actually get away with wrapping their arms around us when we have a cold or stoppered the exit of a bees nest so that we don't get stung, they will go that extra mile in a more realistic way.