Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The New Fall/Winter Prada Campaign is Centered in California

 - Aug 5, 2017
References: ssense & hypebeast
Recently, a new Fall/Winter Prada campaign was launched for 2017, which was shot in Venice Beach, California.

Due to the designer brand's use of such an iconic location that is full of vivid colors, the images that comprise the campaign make use of bright contrasts that cause viewers to linger a little longer on each one of them. Although many of the images feature simple pastel colors in the background, others show the models posing against the architecture of the Los Angeles neighborhood.

Highlighted in the new Fall/Winter Prada campaign are button-up shirts, weather-resistant coats, pleated trousers and a variety of accessories. As all of the different pieces make use of neutral colorways and simplistic designs, they can be worn for virtually any occasion.