'Liberty & Justice' is producing a new line of fair trade tees that help provide school uniforms for Liberian children. The Liberian economy has taken a dramatic hit in the past year due to the impact of the Ebola outbreak. Liberty & Justice has devised a way to help the citizens of Liberia through the sale of its ultra-soft fair trade tees.
The new 'UNIFORM' tees are produced according to a one-for-one model. This means that for every shirt purchased, the company will buy a school uniform for a Liberian child. Unlike other companies practicing the one-for-one model, Liberty & Justice produces the new uniforms in same Liberian factory that also makes its shirts. This fair-trade factory helps to produce new clothes while employing local Liberians at the same time.
Not only do these shirts contribute to a good cause, they are also a high-quality product. The fair trade tees are made from a unique combination of Lyocell, nylon and silk, which makes them one of the softest shirts available to consumers.
Why This Trend Is Growing
- Fair Trade Fashion
- Opportunity for brands to sell products that support social causes and provide transparency to consumers.
- One-for-one Model
- Opportunity for companies to implement a business model where a product purchase helps support a charitable cause.
- Sustainable Material Innovation
- Opportunity for brands to develop and promote eco-friendly materials in their products.
Industries Being Reshaped
- Fashion
- Fashion brands can incorporate fair trade practices and one-for-one models into their business strategies.
- Education
- Education companies can partner with fashion brands to provide school uniforms to children in need.
- Textile Manufacturing
- Manufacturing companies can explore the use of sustainable materials in their production processes and aim for fair trade practices.
