Facebook recently announced its plans to release a Facebook store and to prepare for that, it has also come up with a Facebook Want button.
The ‘Want’ button is still under testing, but functions a lot like the ‘Like’ button. A small group of retail businesses have been invited to be a part of the wanted catalog, including Pottery Barn, Victoria’s Secret, Michael Kors, Neiman Marcus and Smith Optics. Aside from the Facebook Want button, a ‘Collect’ option will soon be available as well.
Considering Facebook recently reached 1 billion users—that’s one seventh of the world’s population, according to the United States Census Bureau—this is a great way to collect personal information as well as get to know the market in a more in depth way.