Five different cosmetic companies get 'Face Time' in W Magazine. The beauty editorial stars the stunning Anna Jagodzinska as photographed by Craig McDean. Makeup by Olay, Estée Lauder, Dolce & Gabbana, Lancôme, and Dior, though, are the real stars.
W Magazine's 'Face Time' was styled by Alex White, while Diane Kendal was in charge of creating Jagodzinska's looks, which included everthing from a red-lipped 50s-style sccreen siren to a very neutral, minimally made-up look. Click through the gallery to see more of 'Face Time' in W.
What's Driving This Trend
- Beauty Editorials
- The increasing popularity of beauty editorials presents an opportunity for cosmetics companies to collaborate with publications for promotional purposes.
- Makeup Sponsorships
- Makeup sponsorships in beauty editorials can foster brand recognition for cosmetics companies and generate revenue for publications.
- Celebrity Makeup Artists
- The rise of celebrity makeup artists presents an opportunity for cosmetics companies to reach wider audiences through collaborations.
Who This Affects Most
- Cosmetics
- Cosmetics companies can take advantage of beauty editorials and makeup sponsorships to increase brand recognition and drive sales.
- Publishing
- Publications can generate revenue from makeup sponsorships and collaborate with cosmetics companies to create editorial content.
- Entertainment
- Collaborating with celebrity makeup artists presents an opportunity for cosmetics companies to reach wider audiences and increase brand awareness through celebrities' social media followings.
