The ‘True Colors’ campaign by Mahmoud Hassan is an intriguing collection of manipulated photographs, merging pencil crayons with various other items and animals. This crazy collection was put together for the ‘True Faber-Castell’ campaign. These imaginative shots see things like a gray pencil crayon merged with a shark, a brown pencil crayon merged with a puppy and a red pencil crayon combined with a fire engine.
This is a really neat way for Faber-Castell (one of the largest pencil manufacturers is the world) to show customers that the company is the best at what it does. Nothing convinces you that a pencil crayon is ‘fire engine red’ like seeing it connected to the real thing. Hassan is obviously a talented, creative artist and this campaign is both memorable and cute.
Key Themes Behind This Trend
- Imaginative Photography
- The use of manipulated photographs to create imaginative and eye-catching visuals.
- Object Fusion
- Combining different objects together to create unique and visually appealing compositions.
- Branding Through Creativity
- Using creative and memorable campaigns to reinforce a company's position as a leader in their industry.
Where This Applies
- Art and Photography
- Opportunities for artists and photographers to explore new techniques and create visually captivating compositions.
- Stationery and Craft Supplies
- Innovations in the stationery and craft supplies industry, where companies can create unique and appealing products.
- Advertising and Marketing
- New ways for companies to creatively market their products and differentiate themselves in the market.
