This new ad campaign for Faber, a kitchen ventilation company, communicates the benefits of their product by showing that without proper ventilation in the home, people can smell just like the food they cook.
And by smell, I mean really rank odors; they replaced chef's heads with a giant eggplant and heads of chickens and goats.
Considering the campaign was created for the Indian market, the approach is particularly witty and effective since Indian food is famous for its rich aromas, thanks to heavy spices and oils.
I like it; it is pretty funny, and surely an attention grabber.
The October 2008 campaign was created by Saints and Warriors, Mumbai, India with creative directors Amitabh Chatterjee, Raja Haldankar, art director Raja Haldankar, photographer Amol Jadhav and copywriter Debanjan Basak.
Faber Kitchen Ventilation Ads
1. Witty Advertising - Opportunity to disrupt the advertising industry by using humor and creativity to promote products and services.
2. Visual Marketing - Opportunity to disrupt the marketing industry by using visual elements to convey messages and evoke emotions.
3. Cultural Context - Opportunity to disrupt the marketing industry by tailoring campaigns to fit the cultural context of the target audience.
1. Kitchen Ventilation - Opportunity to disrupt the kitchen ventilation industry by using creative advertising to communicate the benefits of their products to consumers.
2. Food and Beverage - Opportunity to disrupt the food and beverage industry by leveraging the cultural context of a product's origin to promote it in a witty and creative way.
3. Advertising - Opportunity to disrupt the advertising industry by incorporating humor and visual elements into campaigns to create more impactful and memorable messaging.