Retro Platform-Outfitted Footwear

Eytys Revamped Its Angel Sneakers & Ortega Boots for the Season

Eytys, a footwear brand that's often celebrated for its bold and obscure styles, recently updated its selection with three new offerings: updating its Angel sneakers with two remixes, and reintroducing its Ortega boots.

All of the styles are a part of the brand's Fall 2018 range, with more muted colorways complementing the chunky silhouettes that are resistant to the elements. The updates to the Angel sneakers feature one that has a futuristic-looking all-white colorway, which is diversified with a few light gray components that prevent it from getting scuffed. The other Angel sneakers are more retro-looking, with a classic mustard yellow and black plaid pattern covering the uppers entirely. The Ortega boots are rather minimalist, as the all-black leather uppers sit on top of matching platform soles.

Image Credit: HBX

Bold and Obscure Styles
There is an opportunity for disruptive innovation in the fashion industry by creating bold and obscure footwear styles.
Muted Colorways
The trend of using more muted colorways in footwear presents an opportunity for disruptive innovation in the fashion industry.
Chunky Silhouettes
There is a disruptive innovation opportunity in creating chunky silhouette footwear designs that are resistant to the elements.

Industries Being Reshaped

Fashion
The fashion industry has the potential for disruptive innovation by incorporating bold and obscure styles into their footwear offerings.
Footwear
There is an opportunity for disruptive innovation in the footwear industry by introducing more muted colorways and chunky silhouettes.
Retail
The retail industry can adopt disruptive innovation by embracing the trend of bold and obscure footwear styles in their product offerings.
SCORE
3.1 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 45%
Activity 39%
Freshness 8%

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