Eye masks can be a life-saver, especially if you don’t have proper blinds or if you want to take a quick afternoon nap. Unfortunately, sometimes, annoying roommates or family members think that waking you up during your necessary beauty sleep is a funny thing to do.
The Eye-Patch leaves messages for those who want to wake you up with clever lines such as “I’m not sleeping, I’m just thinking” or “wake me up at ____.”
It’s a quirky little way to either fend off the annoying members of your family, or provoke them even more.
Key Themes Behind This Trend
- Smart Eye Masks
- Disruptive innovation opportunity: Smart eye masks that can display messages or notifications.
- Personalized Sleep Accessories
- Disruptive innovation opportunity: Sleep accessories that can be customized with personal messages or designs.
- Interactive Sleep Technology
- Disruptive innovation opportunity: Interactive sleep technology that allows users to communicate while sleeping.
Where This Applies
- Sleepwear
- Disruptive innovation opportunity: Sleepwear manufacturers could incorporate messaging capabilities into their products.
- Smart Home
- Disruptive innovation opportunity: Smart home companies could integrate eye mask messaging features into their existing products.
- Mobile Accessories
- Disruptive innovation opportunity: Mobile accessory manufacturers could develop eye mask attachments that display messages from smartphones.
