What better way to display your national pride than by completely stripping yourself of any pride at all? Although the athletes at the Vancouver 2010 Games are kept on their best behavior by their coaches and the IOC, there is no one out there to keep the leash on some of the extreme Olympic fandom seen in the stands at this year's games.
The extreme acts of fanaticism include everything from face and body painting to costumes that would make the most extreme NFL fan blush. There definitely needs to be some gold, silver and bronze hardware given out to some of these Vancouver 2010 fanatics.
Why This Trend Is Growing
- Extreme Fan Fandom
- Developing fandom-focused experiences and products that cater to fans' desire for social recognition and cultural alignment
- Community-driven Sports Events
- Hosting interactive, fan-driven sports events that cater to the specific interests of local communities
- Virtual Fan Engagement
- Developing online and mobile platforms that enable remote fan participation in live sports events through real-time, interactive experiences
Industries Being Reshaped
- Sports and Entertainment
- Innovating new technologies for fan engagement during sports and entertainment events
- Gaming
- Creating video and online games that allow fans to build and participate in fantasy sports leagues
- Fashion and Apparel
- Producing themed clothing and merchandise for sports fans that allow them to express their fandom and identity
