What is the trend of extreme conditions footwear?

Direct-to-consumer footwear brands are collaborating with designers to create limited-edition boots and laces that can withstand extreme weather conditions.

What is the trend of nappy suede boots?

Footwear brands are experimenting with long-haired “nappy” suede for added weather endurance and unique aesthetics.

What is the trend of custom colored laces?

Brands are providing customers with the ability to personalize their footwear through custom-colored laces.

What are the implications for the footwear industry?

Footwear companies can partner with designers to create new materials and functional designs that cater to customers who desire footwear that can endure extreme weather conditions.

What are the implications for the designer collaborations industry?

Designers can collaborate with footwear companies to bring their unique vision to functional footwear that caters to customers who desire both aesthetics and function.

What are the implications for the customization industry?

Footwear companies can offer customizable options like colored laces that cater to customers who want personalized products.

Extreme Weather-Enduring Footwear : Extreme Conditions

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Season Three & Benjamin Edgar Debut the Extreme Conditions Range

Grace Mahas — September 15, 2020 — Lifestyle

References: benjaminedgar & seasonthree

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The NYC-based direct-to-consumer footwear brand, Season Three, recently joined forces with the multimedia designer, Benjamin Edgar, to launch the new, limited-edition of boots and laces, dubbed 'Extreme Conditions.' The range includes two long-haired “nappy” suede versions of Season Three’s flagship style, the Ansel Boot, and two sets of vibrant, custom lace.

Adam Klein, the Co-founder of Season Three, commented on the collaboration, stating: “We’ve long admired Ben's talent for redesigning everyday objects with exceptional materials. When we launched The Ansel Boot, Ben was one of the first people that we sent a pair to and we immediately began discussing ways to collaborate. The “Extreme Conditions” collection marries our penchant for purposeful and high-quality components and Ben’s fascination with material properties. Together, we were able to create something that feels adventurous but still authentic to both of our brands.”

Image Credit: Season Three

Trend Themes

Extreme Conditions Footwear — Direct-to-consumer footwear brands are collaborating with designers to create limited-edition boots and laces that can withstand extreme weather conditions.
Nappy Suede Boots — Footwear brands are experimenting with long-haired “nappy” suede for added weather endurance and unique aesthetics.
Custom Colored Laces — Brands are providing customers with the ability to personalize their footwear through custom-colored laces.

Industry Implications

Footwear — Footwear companies can partner with designers to create new materials and functional designs that cater to customers who desire footwear that can endure extreme weather conditions.
Designer Collaborations — Designers can collaborate with footwear companies to bring their unique vision to functional footwear that caters to customers who desire both aesthetics and function.
Customization — Footwear companies can offer customizable options like colored laces that cater to customers who want personalized products.

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