Jordan Brand introduces its latest Exploration Unit collection which is full of galactic themes through retro sneaker designs this season. It is launching for Fall 2022 and highlights silhouettes including the Air Jordan 1 Mid, the Air Jordan 1 Elevate Low, as well as the Jordan Legacy 312 sneaker.
The space theme can be seen applied through the tonal palette of Team Red with Sail, Beta Blue, Coconut Cream, and Light Smoke throughout the series. Additional details include the emblem on the tongue of the Air Jordan 1 that reads “JORDAN EXPLORATION UNIT 20XX” and it also lists the coordinates of“45°30’38.0”N 122°49’52.0”W,” which is precisely where the Nike World Headquarters is. The collection is set to officially launch in the coming weeks.
Image Credit: Nike
What's Driving This Trend
- Galactic-themed Retro Sneakers
- Designing retro-themed sneakers with galactic themes offers opportunities for unique brand partnerships.
- Tonal Palettes on Sneakers
- Tonal palettes, especially from a space theme, could be a disruptive opportunity for further customization and personalization in other products.
- Customized Sneaker Tongues
- Adding unique personalized details to sneaker tongues provides opportunities for brand exclusivity and customer loyalty.
Who This Affects Most
- Fashion and Apparel
- Fashion and apparel companies can incorporate futuristic and space-themed designs in their products for a fresh and modern appeal.
- Sporting Goods
- Sporting goods companies could offer customized sneakers with unique colorways and logos aligned with their team's brand identity for exclusivity and loyalty.
- Technology
- Technology companies can develop interactive sneaker designs with integrated sensors that can track movement or integrate with other technology devices.
