The Mara Hoffman Fall 2014 collection is filled with exotic fashion that has been given a bit of a dark turn. This could be due in large part to the dreamy lookbook promoting the designs. Shot at dusk against a starry sky backdrop in a desert, the exotic fashion is given a mysterious undertone that many women will be drawn to for the cooler season.
Shot by photographer Olivia Malone, the exotic fashion was put together by stylist Richard Ruiz. The looks were worn by model Hanalei Reponty. From printed scarves and matching dresses to rich colors and sensual cutouts, the exotic fashion is fierce, feminine and full of mystique. It is as though the stunning collection was designed with a bohemian femme fatale in mind.
What's Driving This Trend
- Exotic Fashion
- There is an opportunity for designers to create exotic fashion collections with a dark and mysterious undertone.
- Dreamy Lookbook
- Brands can create dreamy lookbooks that showcase their designs in a unique and captivating way.
- Bohemian Femme Fatale
- The concept of a bohemian femme fatale can be explored in fashion, giving rise to edgy and alluring styles.
Who This Affects Most
- Fashion Photography
- Photographers can specialize in capturing dreamy and mystical fashion imagery for lookbooks and campaigns.
- Fashion Design
- Designers can incorporate exotic and dark elements into their collections, appealing to women who seek unique and mysterious fashion.
- Styling Services
- Stylists can offer their expertise in creating looks that embrace the bohemian femme fatale aesthetic, attracting clients who want to exude edgy allure.
