'non gender specific,' the skincare brand that creates products for everyone, regardless of gender or skin type, recently expanded its portfolio with the introduction of the 'Everything Kit.' This bundle is the perfect holiday kit and features "everything you need to begin the journey of getting healthy skin."
The Everything Kit features four full-sized products valued at $230 for the accessible price of$145. The kit includes an avant-garde makeup case that reads 'NON GENDER SPECIFIC THE BRAND FOR ALL HUMNANS' as well as the potent Everything Serum infused with 17 powerful ingredients, the Everything Cleanser that contains 20 natural ingredients for a gentle face wash, and the Everything Mask, a multi-functional product that clears and renews.
Image Credit: non gender specific
Key Themes Behind This Trend
- Gender-inclusive Skincare
- Opportunity for brands to develop skincare products that cater to all genders without any gender-specific marketing or packaging.
- Value Bundles
- Growing trend of offering bundled skincare products at a discounted price to attract consumers and increase sales.
- Multi-functional Products
- Rising demand for skincare products that serve multiple purposes, providing convenience and efficiency for consumers.
Where This Applies
- Skincare Industry
- Opportunity for skincare brands to tap into the growing market of gender-inclusive skincare products.
- E-commerce
- Opportunity for online retailers to offer curated bundles of skincare products, catering to different customer preferences and needs.
- Beauty Packaging
- Opportunity for packaging companies to create innovative designs that reflect inclusive values and resonate with a diverse range of consumers.
