Cartier has made insects beautiful. No, exquisite. Designers let insects flit in and out of their fancies in every season. Cartier is introducing the Jeweled Insects Collection. Cartier collections are always beautiful works of art. Touring the Cartier website is like touring a website of the finest jewelry museum. The Jeweled Insect Collection is just the latest for the Cartier family.
Implications - Similar to clothes, jewelry has to be designed to create buzz amongst its target demographics while staying true to their brand's aesthetic. In this case, Cartier has created a piece that is not traditional, but managed to maintain their projected brand image of intricate detailing and beauty. Staying true to your brand's personality is the only way to maintain your existing consumer base.