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Geek Chic Collections

Etro's Spring 2010 Collection Embraces Its Inner Nerd

— September 29, 2009 — Fashion
Etros Spring 2010 collection was a conglomerate of suits and separates that celebrated the inner geek in all of us and saw nancy boys prancing down the runway.

The models, were geeked-out to perfection with florals, pastel prints, yellow jeans and cut-offs (which have, thankfully, not been seen since the eighties).

Etro's Spring 2010 collection could accurately be described as flamboyant.

Implications - Being a geek is no longer the social stigma that it used to be. In fact, in this age of social media billionaires and web 2.0 whiz kids, it is in fact cool to be a nerd. Silicon valley is the new Hollywood, and forward-thinking fashion designers are wiser to that fact than ever before. If you're a designer or a marketing creative, you can expect to see geek culture continue to dominate our pop culture zeitgeist for years to come.
Trend Themes
1. Geek Fashion Trend - Etro's Spring 2010 collection reflects a trend towards celebrating the 'inner geek' in fashion design.
2. Pop Culture Zeitgeist Trend - Geek culture is currently dominating popular culture and will likely continue to do so in the future.
3. Nostalgia Fashion Trend - Etro's use of pastel prints and yellow jeans reflects a trend towards nostalgic fashion styles from the 80s.
Industry Implications
1. Fashion Industry - The fashion industry has an opportunity to embrace geek culture and nostalgic styles in their designs.
2. Marketing Industry - The marketing industry can capitalize on the current trend of celebrating geek culture in their advertising campaigns.
3. Entertainment Industry - The entertainment industry can incorporate geek culture references and nostalgic styles in their productions to appeal to a wider audience.
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