The Etro Fall/Winter 2013 advertising campaign is a perfect depiction of the wealth and exuberance of royalty. While referencing the past, Etro is also able to evoke a sense of modernity in its work.
Etro, well-known for its paisley prints, has once again made its ad campaigns spectacular. A mixture of male and female models are placed in a dark setting, with slivers of light picking up on an abundance of gold. There is a prominent gold wall fixture in the back of the shot that looks old world and expensive. The statues and throne style chairs make the viewer believe that the models are in a fantastically rich environment. The gold is in a direct contrast to the jewel tones that the models are wearing. Rich greens, blues and purples complement the expensive background.
The Etro Fall/Winter 2013 ad campaign has taken fans on a journey to the life of the rich and powerful, and it's easy to fall in love with that lifestyle.
What's Driving This Trend
- Jewel-toned Fashion
- Disruptive innovation opportunity: Develop sustainable, eco-friendly methods for creating vibrant jewel-toned fabrics.
- Experiential Advertising Campaigns
- Disruptive innovation opportunity: Incorporate augmented reality technology into fashion ad campaigns to create immersive and interactive experiences for consumers.
- Luxury Brand Revival
- Disruptive innovation opportunity: Utilize social media platforms and influencer collaborations to revitalize luxury brands and attract a younger, more diverse audience.
Who This Affects Most
- Fashion
- Disruptive innovation opportunity: Integrate AI-powered virtual stylist platforms that recommend jewel-toned fashion items based on individual preferences and body types.
- Interior Design
- Disruptive innovation opportunity: Create jewel-toned furniture and home decor collections that offer a luxurious and opulent aesthetic.
- Advertising
- Disruptive innovation opportunity: Use holographic technology in advertising campaigns to showcase jewel-toned fashion products in a visually captivating way.
