The Etam Spring 2014 Swimwear ad campaign heads to the beach to show off its sexy designs for the upcoming summer and vacation season. Full of blue waters, white sands and tons of sun, it is an appropriate setting for the colorful swimsuits put on display. From pretty paisley patterns to red nautical stripes and a plunging all-black one-piece, the designs would capture people's attention in any surrounding.
Shot on location by photographer Mario Sorrenti, the Etam Spring 2014 Swimwear ad campaign stars model Natalia Vodianova, who continues her collaboration with French brand. Striking casual pose after casual pose, her swimwear looks are perfected with tousled beach day hair, sun-kissed skin and a flawlessly natural face. Every girl will want to look like her.
What's Driving This Trend
- Beachwear Campaigns
- Brands should use sunny environments to show off their swimwear designs and appeal to those seeking summer and vacation-appropriate outfits.
- Collaborative Modelling
- Model and brand collaborations can create effective advertising campaigns while also building long-term creative partnerships.
- Non-traditional Advertising Settings
- Brands should consider non-typical locations and arrangements, such as beaches, to grab and hold consumers' attention.
Who This Affects Most
- Fashion
- Fashion houses, particularly those focused on beachwear and swimwear, can utilize sunny locations and models to showcase their collections.
- Advertising
- Creative advertising agencies can conceive and execute non-typical advertising campaigns that leverage sunny locations to boost engagement.
- Photography
- Photographers can pitch and sell shoots in beach settings for advertising campaigns, as they offer unique and compelling environments for brands.
