Concepts works in collaboration with New Balance to create a new iteration of the signature 997S Fusion sneaker from the classic line Made in USA 997 -- the ESRUC is the name of the latest design. The range nods to the retailer's home in reference to the Boston Red Sox's 86 year title drought in the 20s.
The colorway specifically references the Broadway musical posters from 'No, No, Nanette.' The magenta hue adorns the entire uppers throughout the premium pig suede construction. This is then accented with some orange details along with reflective accents as well, bringing some contrast to the look. The uppers sit on top of a specially retooled midsole foundation that also highlights the brand's signature ENCAP Reveal tooling detail. The ESRUC sneakers arrive with an extra pair of laces and packaged in a Concepts box.